PANIPAT, Haryana, October 29, 2025: Walmart Vriddhi, in partnership with Ideas to Impact Foundation (i2i), hosted the Walmart Vriddhi MSME Connect 2025 in Panipat, Haryana, in collaboration with the Directorate of MSME, Government of Haryana. The event brought together entrepreneurs, government officials, and industry leaders to strengthen the MSME ecosystem in the state and highlight the opportunities available through the Walmart Vriddhi Supplier Development Program.
This initiative is part of Walmart Vriddhi’s ongoing efforts to support MSMEs in Haryana by providing training, market access, and tools to build resilient, digitally enabled businesses.
The program focuses on specialized training, workshops, and seminars to enhance MSME skills. In its current phase, the program is prioritizing export-ready industry clusters, including textiles, apparel, home furnishings, handlooms, handicrafts, food processing and beverages, leather, and footwear. It is also expanding its reach to MSME clusters in Gurugram, Faridabad, Hisar, and Rohtak.
Launched in 2019, Walmart Vriddhi is designed to empower MSMEs across India to modernize, scale, and achieve their domestic and international ambitions. Earlier this year, Walmart Vriddhi through its program partner signed an MoU with the Government of Haryana to strengthen MSME capabilities and facilitate their onboarding onto Flipkart and Walmart Marketplace. This collaboration supports the “Make in India” initiative, enabling local businesses to expand their presence in national and international markets.
“MSMEs form the foundation of Haryana’s economy and are key drivers of employment, innovation, and inclusive growth. Over the past years, the state government has rolled out policies like PADMA (Programme to Accelerate Development for MSME Advancement) to catalyze local enterprise hubs and infrastructure support.” said Sushil Sarwan, Deputy Commissioner Sonipat, Government of Haryana. “The state remains committed to strengthening the MSME ecosystem by creating an environment that supports modernization, market readiness, and competitiveness, helping local enterprises expand their presence.”
“Initiatives that help strengthen the capabilities and competitiveness of our MSMEs are always welcome,” said Vikas Jangra, Joint Director, District MSME Centre, Panipat. “Programs such as Walmart Vriddhi complement the state’s efforts by supporting entrepreneurs in modernizing operations, adopting digital practices, and expanding their market reach, which together contribute to Haryana’s MSME growth story.”
“At Walmart, we are committed to empowering India’s MSMEs, which play a critical role in driving inclusive and sustainable economic growth,” said Jason Fremstad, Senior Vice President, Supplier Development, Walmart. “Through Walmart Vriddhi, we aim to provide entrepreneurs with the training, tools, and market access they need to scale successfully in today’s dynamic business environment.”
Ashin Mathew, Group Director, Cross Border Trade, Walmart International said, “Walmart Marketplace is excited to support entrepreneurs in Haryana as they unlock new growth opportunities. By combining global expertise with local talent, we are helping small businesses realize their export ambitions, drive innovation, and contribute to India’s growth story.”
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group said, “MSMEs are central to India’s growth story, and at Flipkart, we are committed to enabling their success through digital commerce. By combining Flipkart’s reach with Walmart Vriddhi’s training, we are creating new pathways for Haryana’s MSMEs to scale locally.”
Walmart Vriddhi combines Walmart’s global supply chain expertise with Flipkart’s extensive eCommerce network, offering MSMEs free training, mentoring, and business advice on topics like finance, marketing, workforce management, and logistics. To date, the program has successfully trained over 70,000 MSMEs in India and aims to empower an additional 100,000 by 2028.
To capitalize on the Walmart Vriddhi program, MSMEs can register here to unlock growth opportunities: https://retaillink.login.wal-mart.com/. Sellers aiming to sell internationally through Walmart Marketplace can register through this link: https://www.walmartvriddhi.org/register-with-walmart-marketplace.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart , on X (formerly known as Twitter) at Walmart (@Walmart) / X and on LinkedIn at linkedin.com/company/walmart
About the Flipkart Group
The Flipkart Group is one of India’s leading digital commerce entities and includes group companies Flipkart, Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007, Flipkart has enabled millions of sellers, merchants, and small businesses to participate in India’s digital commerce revolution. With a registered user base of more than 500 million, Flipkart’s marketplace offers over 150 million products across 80+ categories. Today, there are over 1.4 million sellers on the platform, including Shopsy sellers. With a focus on empowering and delighting every Indian by delivering value through technology and innovation, Flipkart has created thousands of jobs in the ecosystem while empowering generations of entrepreneurs and MSMEs. Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy Returns, and UPI. These customer-centric innovations focus on enhancing digital payment offerings for all customers while making online shopping more accessible and affordable for millions of Indians.
About Ideas to Impact Foundation
Ideas to Impact (i2i) Foundation, implementation partner of Walmart Vriddhi, is a nonprofit committed to driving sustainable human development through innovative, community-focused solutions. i2i partners with governments, civil society, and corporates to create scalable programs that empower marginalized communities and support the Sustainable Development Goals. The Foundation’s work spans education, health, environment, and gender inclusion, focusing on building resilient, inclusive societies. Rooted in collaboration and transparency, i2i Foundation strives to create a lasting positive impact for a better future. Additional information about Ideas to Impact Foundation can be found by visiting:
i2ifoundation.org/about-i2i-foundation
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