Government of Assam and Walmart Vriddhi Sign MoU to Accelerate MSME Growth and Digital Empowerment

Government of Assam and Walmart Vriddhi Sign MoU to Accelerate MSME Growth and Digital Empowerment

Guwahati, Assam, February 20, 2026 – Walmart Vriddhi, through its program partner Ideas to Impact Foundation, recently signed a Memorandum of Understanding (MoU) with the  Department of Industries, Commerce and Public Enterprises, Government of Assam, to support the growth and development of the state’s micro, small, and medium enterprises (MSMEs).

The MoU marks a significant milestone in Walmart Vriddhi’s efforts to empower an additional 100,000 MSMEs in India by 2028. Through this partnership, MSMEs in Assam will benefit from capacity building, digital empowerment, and enhanced access to markets. Walmart Vriddhi will provide free-of-cost training and business tools to help MSMEs modernize, scale, and participate in eCommerce, including on platforms such as Flipkart. The Government of Assam will facilitate the program’s outreach across the state, further strengthening its MSME ecosystem.

The program will focus on key industries in Assam, including bamboo, cane, handloom, and food processing, with initial rollout in districts such as Kamrup, Sonitpur, Cachar, Dibrugarh, Tinsukia, Jorhat and others.

MSMEs are a crucial pillar of India’s economy, driving local employment, innovation, and inclusive growth. This MoU represents a shared commitment to empower Assam’s MSME sector through enhanced access to markets, technology, and capacity-building support.” said Shri M. N. Dahal, IAS, Commissioner of Industries and Commerce, Department of Industries, Commerce and Public Enterprises, Government of Assam. By leveraging focussed statewide institutional support through District Industries Centres, we will strengthen entrepreneurial capacity, enable sustainable growth, and expand the reach of Assam’s enterprises.”

Assam’s entrepreneurial spirit and rich tradition of craftsmanship present a tremendous opportunity to drive inclusive economic growth. Through Walmart Vriddhi, we are committed to empowering local MSMEs with the skills, resources, and market access they need to thrive in today’s digital economy” said, Jason Fremstad, Senior Vice President, Supplier Development, Sourcing, Walmart International. “Our collaboration with the Government of Assam will help unlock new avenues for small businesses across the state—enabling them to scale, innovate, and compete.”

Walmart Vriddhi is a supplier development program designed to empower MSMEs in India to modernize, scale, and achieve their domestic and international ambitions. Launched in 2019, the program combines Walmart’s global supply chain expertise with Flipkart’s nationwide eCommerce reach, offering MSMEs access to free training, mentoring, and business advice. To date, Walmart Vriddhi has trained more than 70,000 MSMEs across India, supporting small businesses in enhancing productivity and expanding into new markets.

MSMEs interested in joining the Walmart Vriddhi program can register to unlock growth opportunities at: https://retaillink.login.wal-mart.com/. Sellers aiming to expand internationally through Walmart Marketplace can register at: https://www.walmartvriddhi.org/register-with-walmart-marketplace.

About Walmart

Walmart Inc. (Nasdaq: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 280 million customers and members visit more than 10,900 stores and numerous eCommerce websites in 19 countries. With fiscal year 2026 revenue of $713 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart, on X at x.com/walmart, and on LinkedIn at linkedin.com/company/Walmart.

About Ideas to Impact Foundation

Ideas to Impact (i2i) Foundation, implementation partner of Walmart Vriddhi, is a nonprofit committed to driving sustainable human development through innovative, community-focused solutions. i2i partners with governments, civil society, and corporates to create scalable programs that empower marginalized communities and support the Sustainable Development Goals. The Foundation’s work spans education, health, environment, and gender inclusion, focusing on building resilient, inclusive societies. Rooted in collaboration and transparency, i2i Foundation strives to create a lasting positive impact for a better future. Additional information about Ideas to Impact Foundation can be found by visiting: i2ifoundation.org/about-i2i-foundation

For more information, Contact

wmintmediainquiry@wal-mart.com

Government Of Uttar Pradesh Signs an MOU With Walmart Vriddhi to Encourage eCommerce Exports under Uttar Pradesh Export Promotion Policy 2025-30

Lucknow, Uttar Pradesh, January 15, 2026: In a significant step towards strengthening Uttar Pradesh’s leadership in MSME growth and eCommerce exports, the Government of Uttar Pradesh, through its Export Promotion Bureau, Department of Micro, Small and Medium Enterprises and Export Promotion, Government of Uttar Pradesh,  signed a Memorandum of Understanding (MoU) with Walmart Vriddhi, through its implementation partner in India, Ideas to Impact Foundation, last week. Signed under the “From Local to Global” mission of GoI, this collaboration is designed to provide free of cost training to MSMEs across Uttar Pradesh to grow and scale their products, digitize and activate on eCommerce platforms, where they have an opportunity to display their products and participate in national and global supply chains.

Through this partnership, handholding support shall be provided to MSMEs in UP for onboarding on the Flipkart and Walmart Marketplaces.

“MSMEs are the backbone of Uttar Pradesh’s economy, driving employment, innovation, and inclusive growth across the state. With a strong entrepreneurial base, and rich manufacturing and handicraft clusters, Uttar Pradesh is well-positioned to emerge as a leading eCommerce export hub,” said Shri Alok Kumar, IAS, Additional Chief Secretary, Department of MSME & Export Promotion, Government of Uttar Pradesh. “This vision is actively advanced through the Uttar Pradesh Export Promotion Policy 2025–30, which places a strong emphasis on eCommerce exports. Under the E-commerce Onboarding Assistance Scheme, the State Government provides a one-time incentive of 75% of fees, capped at INR 3 lakh, to support first-year listing of exporters on international platforms, reduce entry barriers, and accelerate MSME integration into global digital marketplaces. This partnership with Walmart Vriddhi is a significant step forward in equipping our businesses with the skills, digital tools, and market access they need to thrive in today’s fast-evolving marketplace.”

“Uttar Pradesh is home to some of India’s most dynamic and entrepreneurial MSMEs. We see immense potential here—not just to contribute to the state’s growth, but to power national and global supply chains,” added Jason Fremstad, Senior Vice President of Supplier Development, Sourcing, Walmart International. “Through Walmart Vriddhi, we’re excited to partner with the Government of Uttar Pradesh to bring world-class training and support to local businesses, helping them strengthen their capabilities, adopt digital tools, and unlock new market opportunities.”

“Walmart Marketplace is dedicated to opening new avenues for India’s MSME ecosystem, enabling local businesses to strengthen their capabilities, scale operations, and connect with global customers”, said Ashin Mathew, Group Director, Walmart Cross-Border Trade. “By empowering entrepreneurs, we are championing innovation, streamlining supply chains, and expanding access to international markets.”

Walmart Vriddhi continues its on-ground MSME empowerment initiatives in the state, including the recent MSME Connect event held in the district of Mau and a focused workshop in Moradabad. These events brought together entrepreneurs, government leaders, and industry partners to share opportunities and strengthen digital and operational skills for MSMEs.

Entrepreneurs in the state who have undergone the Walmart Vriddhi training are seeing tangible results. For example, RenHomz, led by Renuka Mishra, improved packaging, pricing, and product readiness with personalized mentorship, empowering over 150 women artisans and achieving 200% growth in revenue. Sanjay Kumar, founder of Prateek Enterprises, scaled his safety nets business by strengthening digital capabilities, driving growth in online demand, expanding his presence on Flipkart and growing his monthly revenues from ₹50,000 to over ₹10 lakh while also building a larger team.

Launched in 2019, Walmart Vriddhi is dedicated to helping MSMEs modernize, scale, and reach new markets. The program combines Walmart’s global supply chain expertise with Flipkart’s eCommerce reach, offering free training, mentoring, and business advice.

Walmart Vriddhi has trained over 70,000 MSMEs till date. The program will continue to expand by partnering with more state governments, helping MSMEs access digital tools, training, and new market opportunities. To join Walmart Vriddhi and unlock growth opportunities, MSMEs can register at https://retaillink.login.wal-mart.com/. Sellers aiming to sell internationally through Walmart Marketplace can register at https://www.walmartvriddhi.org/register-with-walmart-marketplace.

 

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at facebook.com/walmart , on X (formerly known as Twitter) at Walmart (@Walmart) / X and on LinkedIn at linkedin.com/company/walmart  

About Ideas to Impact Foundation

Ideas to Impact (i2i) Foundation, implementation partner of Walmart Vriddhi, is a nonprofit committed to driving sustainable human development through innovative, community-focused solutions. i2i partners with governments, civil society, and corporates to create scalable programs that empower marginalized communities and support the Sustainable Development Goals. The Foundation’s work spans education, health, environment, and gender inclusion, focusing on building resilient, inclusive societies. Rooted in collaboration and transparency, i2i Foundation strives to create a lasting positive impact for a better future. Additional information about Ideas to Impact Foundation can be found by visiting:

i2ifoundation.org/about-i2i-foundation

For more information, Contact

wmintmediainquiry@wal-mart.com

Dignitaries Present

The MoU signing ceremony was attended by Shri Alok Kumar, IAS, Additional Chief Secretary (Infrastructure & Industrial Development, MSME & Export Promotion, NRI Affairs), Government of Uttar Pradesh, Shri Pawan Agarwal, Additional Commissioner, Exports along with other officials from the Export Promotion Bureau (EPB).

Senior representatives from Walmart, Flipkart, and its implementation partner, Ideas to Impact Foundation, were also present, including Mr. Nittin Dutt, Senior Director – Supplier Development (India), Sourcing, Walmart International; Mr. Santosh Kumar Wagh, Senior Manager – Supplier Development (India), Sourcing, Walmart International; Mr. Rajat Dutta, Senior Manager – Outbound, Walmart Cross Border Trade; Mr. Parul Soni, Founder and Trustee, Ideas to Impact Foundation; and Mr. Shantanu Srivastava, Executive Director – Government Affairs, Ideas to Impact Foundation.

Walmart Vriddhi MSME Connect Mau 2025 Explores Digital Pathways for MSME Growth

Dr. Pankaj delivering the Chief Guest address
 Shri Rajiv Rai, Hon’ble Member of Parliament, Lok Sabha, and Shri Badruddin Khan Burney, Former Secretary to the Government of India, gracing the event, joined by senior representatives of key industry bodies from Mau, Uttar Pradesh.
Vikas Jangra and representatives at the event
Shri Rajiv Rai, Hon’ble Member of Parliament, Lok Sabha delivering the Chief Guest Address
Walmart Vriddhi Mentor Rajiv Bajaj sharing insights
Renuka Mishra, Founder, RenHomz, sharing her experience as a Walmart Vriddhi graduate
Walmart Vriddhi graduates share learnings
MSME participants from Mau engaging in a Q&A session

Event Overview

To create a platform for MSMEs to engage with digital commerce and market access opportunities, Walmart Vriddhi hosted MSME Connect 2025 in Mau on December 26, 2025, at Hotel The R.S. Palace, Mau, Uttar Pradesh. The event brought together over 400 delegates, senior government officials, representatives from business associations, and members of the city administration. Shri Rajiv Rai, Hon’ble Member of Parliament, Lok Sabha, and Shri Badruddin Khan Burney, Former Secretary, India Islamic Cultural Centre, joined the occasion as the Chief Guest and Guest of Honour, respectively.

Bringing MSMEs together, the event highlighted eCommerce opportunities and market access through national  (Flipkart) and international marketplaces (Walmart Marketplace). Walmart Vriddhi MSME Connect Mau 2025 also witnessed participation from representatives of key institutions and industry bodies, including SIDBI and Dak Niryat Kendra (India Post), along with local leadership such as Shri Arshad Jamal from the Nagar Palika Parishad and Shri Jamal Arpan, President of the Mau Saree Vyapar Association.

Key Speakers and Sessions

In the opening session, Parul Soni, Trustee, Ideas to Impact Foundation, highlighted Walmart Vriddhi’s catalytic role in equipping MSMEs with digital tools and personalized mentorship, enabling entrepreneurs to scale their businesses from Mau to national and global markets. Introducing the Walmart Vriddhi Program, Shambhu Nair, Manager – Cross Border Trade, Walmart India, outlined how the initiative supports MSMEs through structured learning, business tools and access to new marketplaces.

Shri Badruddin Khan Burney, Former Secretary of the India Islamic Cultural Centre, underscored Mau’s vibrant entrepreneurial ecosystem and highlighted the importance of initiatives such as Walmart Vriddhi in enabling MSMEs to modernize their operations and scale to larger markets. Shri Rajiv Rai, Hon’ble Member of Parliament, Lok Sabha, highlighted Uttar Pradesh’s robust MSME landscape and emphasised the critical role of digital adoption, capability building, and how initiatives like Walmart Vriddhi support local entrepreneurs to achieve sustainable business growth.

The event also featured an experience-sharing session by Walmart Vriddhi graduates Renuka Mishra, Founder of RenHomz and Deepak Rai, Owner of Alpinista, who spoke about how the program’s mentorship and digital enablement strengthened their business operations. Walmart Vriddhi mentor Rajiv Bajaj reflected on his experience supporting entrepreneurs through the program and discussed the role of mentorship and strategic guidance in strengthening business capabilities.

Orientation & Interaction

During the orientation session, Ravikant Suman, Head – Academy & Mentoring, Ideas to Impact Foundation, briefed MSMEs on the program’s training modules, mentorship structure, and onboarding process. In the Cross Border Trade (CBT) session, Shambhu Nair, Manager – Cross Border Trade, Walmart in India emphasized the importance of taking Indian MSMEs to global customers through Walmart.com.

Way Forward

Discussions highlighted the role of collaborative program such as Walmart Vriddhi in empowering MSME inclusion through public–private partnerships. Delegates also discussed the need to expand the program’s presence in Tier 2 and Tier 3 cities to engage MSME clusters and facilitate onboarding onto marketplaces such as Flipkart and Walmart Marketplace.

The sessions noted that the alignment of government leadership and program expertise creates an enabling environment for MSMEs to adopt digital commerce and participate in formal market systems. Districts such as Mau were cited as examples of clusters with significant MSME potential, where targeted digital enablement can connect local enterprises to national and global marketplaces, unlocking opportunities for cross-border trade and export-oriented growth.

Government of Andhra Pradesh and Walmart Vriddhi sign MoU to strengthen MSMEs

MoU in Andhra Pradesh

Visakhapatnam, Andhra Pradesh, November 25, 2025 — Walmart Vriddhi through its program partner Ideas to Impact Foundation, has signed a Memorandum of Understanding (MoU) with the Government of Andhra Pradesh’s Department of Industries & Commerce. The collaboration will help strengthen the state’s MSME ecosystem with free-of-cost training and personalized mentoring over the next three years through the Walmart Vriddhi program.

The MoU, formalized at the CII Partnership Summit 2025 in Vishakhapatnam, marks a significant step in Walmart Vriddhi’s efforts to empower an additional 100,000 MSMEs by 2028. The program will offer masterclasses and workshops across Andhra Pradesh, to equip MSMEs with the tools to modernize, scale, and expand their reach into domestic and international eCommerce platforms like Flipkart and Walmart Marketplace.

Guided by the Government of Andhra Pradesh’s vision to prioritize MSME growth under the AP MSME and Entrepreneurship Development Policy (2024–29) – One Family, One Entrepreneur, the program aligns with the goal of building an entrepreneurial household culture by 2030.

The MoU will focus on priority clusters such as silk and garments, food processing (including cashews, coffee, and spices), jewelry, artificial diamonds, brassware, coir, engineering, handicrafts, and wooden furniture. The rollout will begin in districts including Visakhapatnam, Guntur, and Krishna, and later expand into Ananthapur, East and West Godavari, Nellore, Kurnool, Chittoor, and Prakasam.

Shri Kondapalli Srinivas, Hon’ble Minister for Micro, Small and Medium Enterprises said, Andhra Pradesh is rapidly emerging as a premier investment destination, driven by good governance and an investor-friendly environment. Leveraging its rich natural resources, the state offers a skilled workforce, a vibrant MSME ecosystem, progressive policies, 175 plug-and-play MSME Parks and world-class facilities like the Ratan Tata Innovation Hub—creating opportunities to integrate businesses into global value chains and strengthen manufacturing capabilities.

Jason Fremstad, Senior Vice President of Supplier Development, Sourcing, Walmart International, said, Andhra Pradesh’s vibrant entrepreneurial spirit makes it an ideal place for MSME-driven growth. Through Walmart Vriddhi, we’re committed to empowering local businesses with the digital tools, training, and market access they need to compete and grow sustainably. By supporting MSMEs, we’re helping to build stronger communities and drive long-term success together.”

Launched in 2019, Walmart Vriddhi is a supplier development program tailored to empower MSMEs in India to modernize, scale and meet their domestic and international ambitions. The program brings together Walmart’s global supply chain expertise and Flipkart’s nationwide eCommerce reach, offering MSMEs access to free-of-cost training, mentoring and business advice on finance, marketing, workforce management logistics, among others. Since its launch in 2019, Walmart Vriddhi has successfully trained over 70,000 MSMEs in India.

To capitalize on the Walmart Vriddhi program, MSMEs can register here to unlock growth opportunities:https://retaillink.login.wal-mart.com/. Sellers aiming to sell internationally through Walmart Marketplace can register through this link: https://www.walmartvriddhi.org/register-with-walmart-marketplace.

 

About Walmart

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of $681 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com.

About Ideas to Impact Foundation

Ideas to Impact (i2i) Foundation, implementation partner of Walmart Vriddhi, is a nonprofit committed to driving sustainable human development through innovative, community-focused solutions. i2i partners with governments, civil society, and corporates to create scalable programs that empower marginalized communities and support the Sustainable Development Goals. The Foundation’s work spans education, health, environment, and gender inclusion, focusing on building resilient, inclusive societies. Rooted in collaboration and transparency, i2i Foundation strives to create a lasting positive impact for a better future. Additional information about Ideas to Impact Foundation can be found by visiting:

i2ifoundation.org/about-i2i-foundation

For more information, Contact

wmintmediainquiry@wal-mart.com

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