Back in 2008, when my brothers and I founded Arch Fab, we set out with a bold vision: to become a trusted global supplier of premium soft furnishings and household linens. While our goal was clear, the journey was filled with challenges.
After establishing our factory in Panipat, we started by connecting with local retailers, ensuring that logistics would support our growth. I personally visited stores, introduced our products, and learned the ropes of sales—an experience that taught us resilience and adaptability.
Recognizing the need to build credibility, we expanded our approach to include government tenders, corporate partnerships, and large retail networks. Our breakthrough came in 2017 when we began supplying Walmart’s Best Price stores in India (now part of Flipkart Wholesale).
This partnership was transformative, driving growth in our signature products like bedsheets, cushions, and mattress covers, and adding ₹2–3 crores to our annual revenue. More importantly, it underscored the importance of high standards, compliance, and understanding consumer preferences—values that are at the heart of Walmart’s commitment to its partners.
The pandemic years of 2020–2021 highlighted the need for agility and digital transformation. Joining the Walmart Vriddhi program in 2021 was a pivotal step. Through its learning modules and personalized mentoring, we gained insights into market analysis, process optimization, and efficient logistics management.
These tools empowered us to strengthen our digital presence, optimize product listings, and design marketing strategies that resonate with customers. As a result, we expanded our reach on Flipkart and began selling on Myntra.
In 2024, we took a significant leap by entering the international market through Walmart.com under the Cross Border Trade (CBT) initiative. Our first trial shipment, worth ₹4–5 lakhs, sold out in just two months. With the support of Walmart Vriddhi, we navigated American taxation, billing, warehouse logistics, and compliance with confidence.
The Walmart Vriddhi program has been instrumental in our journey, helping us blend manufacturing expertise with digital and marketing skills essential for today’s marketplace. Empowered by the program’s digital learning, we are now aiming to grow our online sales from 10% in 2024–25 to 40% in the coming years. For MSMEs like ours, programs like Walmart Vriddhi are true enablers, opening doors to opportunities and capabilities that once seemed out of reach.
