MynShakti – MynShakti is Myntra’s dedicated program to support women-led businesses in the fashion, beauty, and home categories. Launched in August 2024, the program is designed to help women entrepreneurs grow and succeed in the online marketplace. It offers tailored support, access to resources, and mentorship, creating a strong foundation for women-led MSMEs to thrive in the eCommerce space. MynShakti helps more women participate in India’s growing digital economy, turning their ideas and businesses into successful online brands.
Interested businesses can register here.