MynShakti is Myntra’s dedicated program to support women-led businesses in the
fashion, beauty, and home categories. Launched in August 2024, the program is designed to help
women entrepreneurs grow and succeed in the online marketplace. It offers tailored support, access
to resources, and mentorship, creating a strong foundation for women-led MSMEs to thrive in the
eCommerce space. MynShakti helps more women participate in India’s growing digital economy,
turning their ideas and businesses into successful online brands.
Interested businesses can register here.
For user guidance, frequently asked questions, and onboarding support, please check here.