Growing up in a business family in Khairthal, Rajasthan, I was inspired by the entrepreneurial spirit around me. Yet, I knew my path would be different. After earning degrees in commerce and law in Delhi and working over 5 years in corporate auditing, I found myself yearning for something more fulfilling.
In 2016, that yearning turned into a vision: creating affordable, high-quality sportswear for athletes and fitness enthusiasts. As a former state-level basketball player, I understood the struggles of finding durable, budget-friendly gear that met real needs. That’s when Culish Sports was born—combining my love for sports and a desire to make a difference.
Culish Sports started with a simple goal: to deliver durable, stylish, and affordable sportswear. From unisex T-shirts and gym sandoz to track pants, shorts, and jackets, our designs resonated with Gen Z customers, especially in Tier 2 and Tier 3 cities.
What sets Culish apart is our obsessive focus on quality. Every fabric is rigorously tested for durability, color retention, and shrink resistance. From sourcing materials in Ludhiana, Noida, Delhi, and Surat to manufacturing in New Delhi, I’ve ensured that every step of the process reflects our commitment to excellence.
In the early days, the challenges were immense. The backdrop of demonetization and GST reforms created uncertainty, and I had to bootstrap operations while building a small but capable in-house design team. A breakthrough came when I introduced printed gym sandoz—a product that was unique in the market and quickly became a bestseller. This innovation, coupled with competitive pricing, helped Culish gain a strong foothold on platforms like Flipkart.
When I joined Flipkart in 2017, Culish Sports started small, fulfilling just 5-10 daily orders. But the platform’s efficiency and vast customer reach transformed my business. Faster delivery times, reduced operational hassles, and data-driven insights allowed me to scale quickly.
By 2023, Culish’s annual revenue had grown from ₹80 lakhs to ₹1.15 crore, with Flipkart accounting for 80-85% of our online sales. Today, we’re fulfilling 400–500 orders a day, and the journey feels nothing short of extraordinary.
In 2023, I joined the Walmart Vriddhi digital training program, seeking structured guidance to take Culish to the next level. This decision was pivotal.
The program taught me the power of “benefit selling”—educating customers on how our products meet their needs. It also introduced me to strategies for cost optimization, launching new products, and improving profitability. One of my biggest takeaways was the importance of continuous market research. By regularly visiting retail stores, I stay on top of trends, ensuring Culish remains relevant and innovative.
Since completing the Walmart Vriddhi program modules, our annual revenue has grown year on year, from ₹2.3 crores in 2024 to ₹3 crores in 2025. I started listing my products on Myntra as well from December 2024, and I have been receiving 50-80 orders per day. Flipkart and Myntra both account for 90% of my online sales as of this date. Recognizing the untapped potential in offline markets, I’ve also adopted a distributor model in the South and Northeast regions of the country, which has proven more cost-effective than opening franchises.
As I reflect on Culish’s incredible journey, I am filled with gratitude and excitement for what lies ahead. I wanted to open new warehouses to enable faster deliveries and am currently operating in West Bengal, Karnataka and Haryana. My new goal is to increase my sales to ₹6-7 crores in the next financial year, introduce more trend-driven designs tailored for Gen Z customers, strengthen our direct-to-consumer presence through Culish’s website and expand into cross-border trade by further building on our initial orders from Walmart Marketplace.
Entrepreneurship has taught me the value of perseverance, adaptability, and customer focus. From navigating financial uncertainties to scaling operations, every challenge has been an opportunity to grow stronger.
To anyone dreaming of starting their own business, my advice is simple: stay determined, keep learning, and never stop innovating. Success doesn’t happen overnight, but with passion and persistence, it’s always within reach.
As I look back, I’m proud of how far Culish Sports has come—from a small idea to a thriving business serving thousands of customers. And this is just the beginning.
