Flipkart Samarth

Flipkart Samarth is a nationwide initiative that supports artisans, weavers, and
craftsmen from across India, to showcase their handmade products to a pan-India customer base of
over 500 million consumers. With dedicated onboarding support, lower commission rates, and
training for business growth, Samarth makes it easier for these entrepreneurs to build a sustainable
online business. Sellers are featured through a dedicated storefront on the Flipkart app, Indian Roots.