Flipkart Samarth –Flipkart Samarth is a nationwide initiative that supports artisans, weavers, and craftsmen from across India to showcase their handmade products to a pan-India customer base of over 500 million consumers. With dedicated onboarding support, lower commission rates, and training for business growth, Samarth makes it easier for these entrepreneurs to build a sustainable online business. Sellers are featured through a dedicated storefront on the Flipkart app, Indian Roots.