From a young age, I had always been drawn to entrepreneurship, constantly exploring ideas and eventually co-founding a software venture. By 2015, I began considering a new direction and wanted to explore opportunities beyond the technology space. Around that time, my wife and I travelled to Darjeeling in the Himalayas, where a simple observation during our visit led to an unexpected business idea.
It was at a local farm that I first noticed dogs chewing on chhurpi, a treat made from yak and cow milk. Seeing how naturally dogs were drawn to it led me to consider its potential as a healthy, long-lasting chew. That observation coupled with the fact that both me & my wife are from Himalayan regions, became a strong motivator to take this Himalayan story to the world. Hence we built Khanal Foods, under which we later launched two brands: Dogsee for pets, Himalayan Natives for humans. Our core promise of natural goodness has stayed intact throughout.
At the time, vegetarian, human-grade pet treats were still a niche category in India. Although my wife and I had no prior experience in the pet industry, our corporate backgrounds provided a strong foundation. I focused on operations and business planning while my wife led marketing and brand development. We began on a small scale, procuring 20 kilograms of chhurpi from Darjeeling, West Bengal. As we tested the product and understood its acceptance, I began researching the broader pet treat market. I found that the global pet industry was valued at over ₹9.96 lakh crore, with the U.S. dental chew segment alone worth ₹41,500 crore. Chemical-laden rawhide treats dominated this segment and we strongly believed that Dogsee could emerge as a healthy & natural treat alternative.
As our exports expanded across markets such as the UK, Japan, China, France, and Canada, we realised that our digital presence in India remained underdeveloped. We recognised the need to strengthen our marketplace strategy, online branding, and domestic customer acquisition.
We joined the Walmart Vriddhi program in 2025 with a clear objective: to build a more structured and effective digital growth strategy in India. Through practical learning, personalised mentorship, and support with Flipkart onboarding and optimization, the program equipped us with the guidance needed to scale our online operations and strengthen our marketplace presence.
With improved catalog structuring, refined product listings, and storefront optimisation, we enhanced discoverability and customer engagement on Flipkart. These interventions directly strengthened our domestic footprint, resulting in 51% revenue growth domestically driven through Flipkart.
The program also supported our entry onto Walmart.com, further strengthening our international footprint. Access to Walmart Marketplace expanded our digital reach and deepened our presence in the United States. Over the past year, our global online business has grown by nearly 300%, driven by stronger marketplace performance and rising demand in the U.S. Our online revenue has grown from approximately ₹80 lakh to around ₹4.2 crore within a year’s time, reflecting nearly fourfold growth and strengthening our position in the global pet treat market. As of today, March 2026, we are generating around ₹20 lakh in sales per month through Walmart Marketplace in the US.
The Walmart Vriddhi program helped us define and communicate our value proposition more clearly. With structured guidance, we strengthened our focus on quality standards, sustainable production practices, and innovation in product development. We now operate as a zero-waste, solar-powered, carbon-negative company, backed by BSI certification and FSC-certified materials, while ensuring fair and transparent sourcing from Himalayan farmers.
Today, we export to more than 30 countries, with international markets contributing 95% of our revenue. Our journey demonstrates how structured guidance, operational excellence, and a clear value proposition can elevate a regional product to global scale.
