I grew up in a family that ran a home appliances store in Mumbai, where I learned early on the importance of consistency, discipline, and customer trust in business. Watching my father manage every detail of the store shaped my views on work, responsibility, and customer relationships. That early exposure to enterprise stayed with me.
While working as a Chartered Accountant, I realized I still wanted to build something of my own. In 2023, my brother and I invested about ₹15–20 lakhs to launch Kitdor – short for “Kitchen at Your Doorstep.” We started with utensils, a category we knew well, and set out to create a trusted kitchenware brand that combined our offline retail experience with digital reach.
Like many first-time entrepreneurs, we brought great enthusiasm to building our business and eagerly embraced the opportunity to learn and grow as we developed effective strategies for success. We wanted to create a lean operation, manage finances efficiently, and make the venture viable for the long term. That’s when we discovered the Walmart Vriddhi program in 2023. It turned out to be exactly what we were looking for – a supportive pathway that helped us transform our ideas into an actionable business plan.
The program modules gave us a comprehensive understanding of business planning, financial management, and eCommerce operations. The mentorship helped us apply these learnings in practical ways such as setting data-backed targets and tracking progress through measurable milestones. This approach gave our business a sharper focus, helping us scale operations and strengthen our presence in the kitchenware category.
With a focussed long-term strategy, we steadily began building our share in the kitchenware category. We refined our product strategy and cost efficiency without taking on external debt. And the insights we received improved our business fundamentals and prepared us for scale.
With stronger business foundations in place, our next step was to expand our reach through eCommerce. As part of our broader omnichannel strategy, we onboarded on Flipkart Marketplace. Through Flipkart, we gained access to customers across India, helping us reach markets well beyond Mumbai. Sales data from the platform revealed strong demand from the Southern and Eastern regions, reshaping our understanding of customer preferences and product usage, and helping us establish a nationwide presence.
This wider reach translated into higher sales. Our total revenue has grown nearly fourfold in the last two years, with Flipkart contributing 40% of it, and we are now working towards continuing this momentum in 2026–27.
By applying the program learnings on cataloging, supply chain management, and digital marketing, we streamlined operations and upgraded fulfilment efficiency. These changes helped us evolve from a local venture into a pan-India brand. Alongside expanding digitally, we also focused on category building and installing strong backend systems from inventory planning and supplier partnerships to ensure that growth remained sustainable.
While Flipkart remains our primary channel for scale, we have built our own digital platform and partner ecosystem to enable smaller manufacturers to participate in eCommerce. Drawing on the operational and marketplace learnings gained through the Walmart Vriddhi program, we began evolving our website into an aggregator-led platform. Through this model, we help small and mid-sized manufacturers list and sell their kitchenware online under their own brand names. This allows them to access digital customers without having to build their own eCommerce capabilities, while we manage the platform and provide logistics, including last-mile delivery.
This model allows us to expand our catalogue thoughtfully, strengthen supplier relationships, and create shared value across the ecosystem. As we grow, we plan to onboard more partners and widen the choices available to customers.
From a family-run business to a digitally driven venture, today we stand as a growing business with a national footprint. The learnings from the program continue to shape how we plan, operate, and scale. Each stage of our journey reflects how structured learning and digital adoption can empower small businesses to compete at scale.
Looking ahead, we aim to explore new markets and take our business beyond India by expanding to the U.S. through Walmart Marketplace. This next phase is an opportunity to showcase Indian-made kitchenware to global consumers. With every milestone, Kitdor reaffirms the potential of Indian MSMEs to blend legacy with innovation and turn local expertise into sustainable global growth.
