Monthly Archives: June 2025

PhonePe Merchant Lending helps small and micro enterprises access loans through trusted lending partners. The process is fully digital and available through the PhonePe Business app, with quick approvals and loan options tailored to each business’s needs. Repayments are easy, with small daily amounts automatically deducted from daily settlements. On-ground support is also available through a dedicated field team. This service gives MSMEs the financial boost they need to grow and manage their business more confidently.

• PhonePe Shop Insurance offers an easy and affordable way for small and medium businesses to
  protect themselves from unexpected events. The insurance covers damages from fire, natural
  disasters, manmade incidents, and theft. Everything from getting a quote to filing a claim is done
  digitally on the PhonePe app, with no paperwork or inspections needed. It’s a simple way to gain
  peace of mind and secure your business financially.
• PhonePe Merchant Lending helps small and micro enterprises access loans through trusted lending
  partners. The process is fully digital and available through the PhonePe Business app, with quick
  approvals and loan options tailored to each business’s needs. Repayments are easy, with small daily
  amounts automatically deducted from daily settlements. On-ground support is also available through
  a dedicated field team. This service gives MSMEs the financial boost they need to grow and manage
  their business more confidently.

MynShakti is Myntra’s dedicated program to support women-led businesses in the
fashion, beauty, and home categories. Launched in August 2024, the program is designed to help
women entrepreneurs grow and succeed in the online marketplace. It offers tailored support, access
to resources, and mentorship, creating a strong foundation for women-led MSMEs to thrive in the
eCommerce space. MynShakti helps more women participate in India’s growing digital economy,
turning their ideas and businesses into successful online brands.

Interested businesses can register here.

For user guidance, frequently asked questions, and onboarding support, please check here.

Flipkart Samarth is a nationwide initiative that supports artisans, weavers, and
craftsmen from across India, to showcase their handmade products to a pan-India customer base of
over 500 million consumers. With dedicated onboarding support, lower commission rates, and
training for business growth, Samarth makes it easier for these entrepreneurs to build a sustainable
online business. Sellers are featured through a dedicated storefront on the Flipkart app, Indian Roots.

The Walmart Marketplace helps Indian businesses reach customers in the U.S. by listing their products on Walmart.com. Sellers get dedicated support during onboarding and access to tools that provide insights and marketing solutions to grow their sales. The platform’s digital infrastructure makes it easier to track performance and enhance visibility of products on Walmart.com.

For MSMEs, Walmart Marketplace can serve as a pathway to start exporting. By outsourcing storage, packing, and shipping to Walmart’s fulfillment network, sellers can focus on product development and marketing.

Interested businesses can sign up here.

Myntra Rising Stars supports India’s growing Direct-to-Consumer (D2C) brands by helping them scale faster and reach more customers. It is designed for both new and established made-in-India brands that offer unique products. Through this initiative, Myntra helps brands build a stronger identity, improve customer engagement, and manage costs more effectively. The program also offers support to grow brand visibility and drive customer acquisition, making it easier for D2C brands to succeed in the competitive fashion and lifestyle market.

Interested brands can express their interest here.

For user guides, frequently asked questions, and onboarding support, brands can refer to the resources available here.